Noha Abu-Owimeer
Fashion
The training was clear and inclusive in terms of project management and assessing the product by price, effort and marketability through social media; in addition to identifying and focusing on digital marketing tools. The training improved my customer care skills and marketing techniques which led to a growth in customer base and an increase in sales. I learned to plan ahead and manage my project using sound administrative and financial principles by developing a clear business plan.
Using timeless designs, my business specializes in sewing, embroidery and venue decor for traditional Palestinian weddings (Henna). Designing my own traditional henna dress inspired me to establish ‘Thobe & Tarha’, which then grew to include planning henna parties, traditional dress and installing decorative corners in venues, homes, schools, heritage events, and ministries.
